Alpe d'Huez is more than a climb in Le Tour. Helicopters, police escorts, blue smoke, screaming face-painters and a crowd of 300,000 cycling fans guarantee that every visit to this legendary summit will be crowned forever in glory. It's this unmistakable marriage of history, spectacle, colossal effort, sportsmanship and beauty that is woven into every Alpe d'Huez frame we make. To ride the new TIME Alpe d'Huez disc is to enjoy something that eludes description, that can't be duplicated by any other bike. This is the Ultimate Road Bike.
ALL ROADS - ALL TIME
ALL ROADS - ALL TIME
EXPLORE OUR BIKES
WHY TIME
superior technology
We are at the forefront of carbon fibre manufacture and bike production. We utilise two unique processes, Braided Carbon Structure and Resin Transfer Molding to build incredible bikes.
DESIGNED AND
 MADE IN EUROPE
We are immensely proud of our European foundations. Our commitment to European manufacturing enables us to focus on producing bikes of unparalleled quality
unwavering focus
Our dedication to carbon fibre performance bikes allows us to constantly refine and improve. The bottom line is the feel of the ride and the improving the cycling experience.