Journal

Why do we use Dyneema®?
READING TIME: 2 Minutes Why Dyneema® is used in bikes? Bike manufacturers are increasingly using Dyneema® blended with carbon fiber in their frames because this combination enhances both performance and durability in high-performance bicycles. Dyneema®, a material known for being stronger than steel while being...
Le Defi: TIME's Guiding Principle and What It Means for Your Ride
When you hop on a TIME bicycle, you're not just riding any bike — you’re experiencing the culmination of decades of craftsmanship, innovation, and a relentless pursuit of perfection. TIME's guiding principle lies at the heart of this pursuit: Le...
Inside the Craft: What Makes TIME Bicycles Stand Out in a Crowded Carbon Market
READING TIME: 3.5 Minutes When it comes to cycling, there's no substitute for a bike that seamlessly blends innovation with craftsmanship. At TIME Bicycles, we've spent decades perfecting the art and science of bike manufacturing, and the result is a...
The Distinctiveness of TIME Frames in the Cycling Industry
READING TIME: 2 Minutes Riding a TIME feels like an extension of your body — where every pedal stroke is smoother, every turn sharper, and every climb easier. At TIME, we don’t just build high-performance cycling frames; we engineer the...
The Precision of Bottom Bracket Tolerances in TIME Frames: Debunking the Press Fit Myth
READING TIME: 3 Minutes Choosing a TIME means you’re investing in top-tier performance, precision, and reliability. You’ll experience smoother rides with better power transfer, less maintenance hassle, and the confidence that your bike is built to the highest standards. Our...
TIME to Be Alone
TIME to Be Aloneby Joaquin Gonzalez BarcelonnaI check my watch, and it shows the sun setting at 20:58, indicating that the longer days have begun. More sun, more light, more TIME to be on the bike. With this in mind,...
ADHX 45 Long Term Review by the Gravel Cyclist
In this video, JOM Of the Gravel Cyclist crew presents his long-term, real-world, no BS review of the lovely Time ADHX 45. Ridden extensively in Australia and the United States, JOM put the ADHX 45 through the wringer across every...
Time ADHX 45: First Impressions from Andy Clark
Andy Clark has been riding a blue Time ADHX for almost a year now, and as he says "it’s flat-out unbelievable as both a fast gravel and a road bike. But if you try to run tires much bigger than...
Ready to Paint in the UK - Mapdec Cycle Works + Big Lick Customs
TIME Bicycle's Ready to Paint Program offers cycling enthusiasts a unique and personalized way to express their individual style on two wheels. With this program, cyclists can go beyond off-the-shelf designs and create a truly customized paint job for their...
TIME Bicycles Announces Two Demo Centers in Washing D.C. Metro Area
In partnership with Hammer Down Ride Centers TIME Bicycles is pleased to announce a collaboration with Michael Rejent and Hammer Down Ride Centers and the opening of the first two TIME Experience Centers in Washington DC Metro.Each Experience Center has...
Road vs. Allroad vs. Gravel
ROAD A road bicycle, often referred to simply as a road bike, is a type of bicycle designed specifically for riding on smooth, paved roads and surfaces. These bicycles are optimized for speed, efficiency, and long-distance riding, making them ideal...
TIME made a Gravel Bike - ADHX 45 - from Mapdec Cycle Works
New Video from Mapdec Cycle Works For your gravel viewing pleasure we have a longform review of the ADHX 45 from Mapdec Cycle Works and a great explanation of how it fits in the TIME Alpe d'Huez - ADHX -...
ADHX vs. ADHX 45 — What's the difference?
First, the most important similarity. There are quite a few similarities between the ADHX and ADHX 45. However, the most important quality that they share is the same manufacturing process. At TIME, we have a very unique carbon fiber manufacturing...
Road Race Debuts : Lizi Brooke and Frances Owen from Wahoo Le Col
"Lizi Brooke and Frances Owen (Wahoo-Le Col) made their road race debuts ones to remember with fine 14th and 17th places, respectively. The pair only started road racing last year, with Brooke bringing 15 years of personal training and a year of...
DREAM BUILD ROAD BIKE - TIME ALPE D'HUEZ DISC
Gee Milner has selected our flagship Alpe D'Huez in Chroma Green for his latest installation of Dream Builds - watch the video and picture yourself taking this artwork for a ride when this exceptional bike is complete!Take a moment to...
TIME Perfection in Every Strand
‘PERFECTION IN EVERY STRAND' – a stunning film that uncovers the process behind the world’s finest carbon bikes. We use two unique processes in the creation of our frames. Braided Carbon Structures (BCS) - the weaving of dry carbon fibers...
TIME and Sustainability: How We're Making a Difference
TIME didn’t necessarily start with the idea of making more efficient use of materials, but in fact many of our processes are less wasteful than industry-standard carbon production. It’s not a secret that working with carbon is not a green...
Time ADHX: The Ultimate All-Road Beast? Full In-Depth Analysis and Long-Term Review
I’ve had the ADHX for just over 6 months now. It arrived in late December, and to be honest I spared no expense on the build: The spec list looks like this: ENVE gravel bars and 3.4 AR wheels with...
Unimaginable Quality from European Manufacturing
Mapdec Cycle Works takes a very up close and detailed look at the TIME Alpe D'Huez road bike frame. Mapdec Cycle Works talks about the exclusive RTM Resin Transfer Moulding process involved in the construction, but mostly focus of the overall build quality....
Build by @JimmidNicholls - Red Everything! TIME Alpe D'Huez with SRAM Red and ZIPP.
Sit back, relax and enjoy the peaceful sounds of the workshop in this series dedicated to dreamy ASMR-style bike build videos. Chilled Builds blends the arts of bike building and filmmaking to showcase beautifully unique custom bikes in a calming...
Spring TIME - TIME x KONG 2 STUDIO
Every now and then a master in their field emerges to push things to another level. Kong 2 Studio is one such master and his custom Alpe d'Huez 21 is a breath of fresh springtime air.